Levi Launches New Waste> Jeans That Made From Recycled Plastic Bottles

Levi Launches New Waste> 
Jeans That Made From Recycled Plastic Bottles

Original blue-jean companies make an effort to turn green iconic garment.
On Tuesday, Levi Strauss announced the launch of "Waste <Less," the upcoming collection of denim that combines post-consumer waste, specifically plastic bottles and food trays.
Set to debut in January, the line of skinny jeans, straight-fit jeans and trucker jackets will consist of a minimum of 20 percent recycled content, or the equivalent of eight 12 - to 20-ounce bottles per jean. The entire collection is expected to draw more than 3.5 million recycled bottles, according to Levi.

WASTE LESS

Levi will work with its partners to collect polyethylene terephthalate (PET) materials including brown beer bottles, green bottles of soda, bottled water is crystal clear, and black food tray-through recycling programs in cities across the United States. Bottles and food trays are sorted by color, crushed into flakes, and spun into polyester. Finally woven polyester fibers with conventional cotton yarn with Cone Denim, which runs one of the nation's oldest denim factory in North Carolina.

Color bottles are used, according to Levi, adding "beautiful tone" to the denim fabric.
Color the bottle is used, record companies, adding "beautiful tone" to the denim fabric, which reveals the green and brown spots in the right light.

"From the beginning, we have designed our products to all intents and purposes, the added value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more than that," said James curleigh, global president of the Levi, the a statement. "This collection proves that you do not have to sacrifice quality, comfort or style to give an end to a new beginning."

Waste <Less line comes on the heels of the "Water <Less," finishing techniques that are designed to reduce the water footprint denim is up to 96 percent.

"We not only want to reduce the impact on the environment, we want to leave it better than we found it," added curleigh. "We are committed to making the product in a way that is good for people and better for our planet."